What is the Even Strength Initiative

Hockey is Canada's sport. Unfortunately, the rising costs associated with the sport have made it inaccessible to the average Canadian family. One of the costs that make hockey expensive is the off-ice commitments like dryland training. Off-ice training isn't optional if you have long-term hockey goals; it's the expectation. 

The Even Strength Initiative aims to provide youth hockey players of all levels across Nova Scotia access to a free outdoor performance centre outside their community rink, giving kids a central and local place to off-ice train on their own or with their team.

The Even Strength Initiative provides equipment and elite-level programming to kids at no cost to their families. We hope kids from rural areas or low-income households who once thought the sport was inaccessible to them feel encouraged to play because they see a resource designed to help them succeed and bring their hockey dreams back to even strength.

The Even Strength Initiative also understands the social impact we can have on the communities surrounding the outdoor performance center. A free place to exercise can create healthier lifestyles for families. When parents are active, and kids see the value their parents place on physical activity, kids are more likely to develop healthy habits, and understand the importance of fitness and exercise.

The Even Strength Initiative is proud to partner with Olympic gold medalist and proud Nova Scotian Jillian Saulnier, who has never stopped short of giving back to the community where her hockey dreams were realized. A percentage of all proceeds from the Even Strength Initiative will go to the Jill Saulnier Foundation, which supports various causes across Nova Scotia.